Creating a IT marketing campaigns is a rewarding experience.
Should you hire professionals from a IT marketing manager in Ukraine or is it better to use someone in the company to take care of IT marketing at the house?
I have always been of the opinion that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with IT marketing.
The million dollar question
Is there any difference when using a IT marketing manager in Ukraine compared to having the staff working on this internally?
The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a IT marketing manager can be useful or whether it is better using internal staff in the company at the local branch office in Ukraine.
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from internal staff without adequate resources dedicated to handling the IT marketing. The IT marketing manager knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources necessary to handle the project in a professional way.
Use of own employees in Ukraine to manage projects outsourced to the IT marketing manager
Often, people in the Ukraine-office can have broader knowledge of what is going on locally than what is reasonable to expect from a IT marketing manager far away or what the people at the headquarters of your organization have detailed knowledge about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the IT marketing manager. Below I will highlight some of the things that need to be agreed about before proceeding.
The project you think of setting out to a IT marketing manager can be time consuming and difficult to learn, but it can be well worth the time spent and resources
Putting the work out to a IT marketing manager can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the company.
Good IT marketing tools
There are some things you need to be aware of when using a IT marketing manager – whether this is handled by local staff in Ukraine, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Ukraine are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the IT marketing manager you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Ukraine are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a IT marketing manager or manage the project yourself?
If you need to discuss what a IT marketing manager should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
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