Running a balanced IT marketing campaign is a lot of fun. In this post I will try to inspire you with new and fresh approaches to keep the fun going.
You need to keep the readers immersed in the story, and they will continue to read if done right.
Should you hire experts from a IT marketing professional in Paris or can one just as well use staff in the company to handle IT marketing in the firm?
Use of own employees in Paris to manage projects outsourced to the IT marketing professional
Often, people in the Paris-office can have broader knowledge of what is going on locally than what you can expect from a IT marketing professional far away or what the people at the headquarters of your company have detailed knowledge about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the IT marketing professional. Below I will highlight some of the things that need to be considered.
I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with IT marketing.
The million dollar question
Is there any difference when using a IT marketing professional in Paris compared to working with this internally?
If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from company staff without adequate resources to handling the project. The IT marketing professional knows that these things require a lot of attention and dedication and are knowledge-intensive, so they have dedicated the resources needed to handle the project in a proper and professional way.
The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a IT marketing professional is needed or whether it is better using internal staff in the firm at the local branch office in Paris.
The project you think of setting out to a IT marketing professional can be time consuming and difficult to learn, but it can be well worth the time spent and resources
Putting the work out to a IT marketing professional can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff.
Good IT marketing tools
There are some things you need to be aware of when using a IT marketing professional – whether this is handled by your department in Paris, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in Paris are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Paris are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the IT marketing professional you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a IT marketing professional or manage the project yourself?
If you need to discuss what a IT marketing professional should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Frequently asked questions
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Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a IT marketing professional compared to keeping things in the firm, whether it is about local searches in Paris, or anywhere else.