Creating a IT marketing campaigns is a rewarding experience.
Use of internal employees in United States of America (USA) to manage projects outsourced to the IT marketing professional
Often, people in the United States of America (USA)-office can have broader knowledge of what is going on locally than what you can expect from a IT marketing professional far away or what the people at the headquarters of your organization know about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the IT marketing professional. Below I will highlight some of the things that need to be given some attention to.
It has always been clear to me that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with IT marketing.
Should you hire specialists from a IT marketing professional in United States of America (USA) or is it better to use someone at the house to take care of IT marketing in the company?
The project you think of setting out to a IT marketing professional can be time consuming and difficult to learn, but it can be well worth the time spent and resources
Putting the work out to a IT marketing professional can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the firm.
The million dollar question
Is there any difference when using a IT marketing professional in United States of America (USA) compared to having the staff working on this internally?
The questions you need to ask yourself needs to be addressed in a thorough way. In this article I will highlight some of the things you should be aware of before deciding whether a IT marketing professional is needed or whether it is better using internal staff in the organization at the local branch office in United States of America (USA).
If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from in-house staff without adequate resources to handling the IT marketing. The IT marketing professional knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources needed to handle the project in a professional way.
Good IT marketing tools
There are some things you need to be aware of when using a IT marketing professional – whether this is handled by your department in United States of America (USA), or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in United States of America (USA) are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the IT marketing professional you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in United States of America (USA) are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a IT marketing professional or manage the project yourself?
If you need to discuss what a IT marketing professional should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a IT marketing professional compared to keeping things in the organization, whether it is about local searches in United States of America (USA), or anywhere else.
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Do you do IT marketing for a business in United States of America (USA)?
Yes. My company does. We provide IT marketing services targeting any location. Since everything we do is on internet, location does not matter at all.