Creating a IT marketing campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to inspire you to come up with new and fresh approaches to keep the fun going.
Making a interesting IT marketing campaign is not always easy when you need to come up with ways to market your company. When done correctly, a good IT marketing campaign captures the target market’s attention. You need to keep the readers immersed in the story, and they will continue to read if done right.
Is there any difference when using a IT marketing specialist in Italy compared to having the staff working on this internally?Should you employ experts from a IT marketing specialist in Italy or is it better to use internal resources at the house to take care of IT marketing in the company?The questions you need to ask yourself needs to be addressed in a thoughtful way. Here, I will try to discuss some of the things you should be aware of before deciding whether a IT marketing specialist is needed or whether it is better using internal staff at the house at the local branch office in Italy.
Use of own staff in Italy to manage projects outsourced to the IT marketing specialistOften, people in the Italy-department can have broader knowledge of what is going on locally than what you can expect from a IT marketing specialist far away or what the people at the headquarters of your company are aware of. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the IT marketing specialist. Below I will highlight some of the things that need to be thought about.
The project you are thinking of setting out to a IT marketing specialist can be time consuming and difficult to learn, but it can be well worth the time spent and resources
Good IT marketing toolsThere are some things you need to be aware of when using a IT marketing specialist – whether this is handled by local staff in Italy, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in Italy are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the IT marketing specialist you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Italy are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a IT marketing specialist or manage the project yourself?Do you need to discuss what a IT marketing specialist should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a IT marketing specialist compared to keeping things at the house, whether it is about local searches in Italy, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
Frequently asked questions
Do you do IT marketing for a business in Italy?
Yes. My company does. We provide IT marketing services targeting any location. Since everything we do is on internet, location does not matter at all.