Handling a well set up IT marketing campaign can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.
Managing a intriguing IT marketing campaign can sometimes be difficult when you need to come up with ideas to market your company. A good IT marketing campaign captures the target market’s attention. You need to keep the readers fascinated by the story, and they will continue to read if done right.
Use of own employees in Mali to manage projects outsourced to the IT marketing specialistOften, people in the Mali-office can have broader knowledge of what is going on locally than what you can expect from a IT marketing specialist far away or what the people at the headquarters of your company are aware of. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the IT marketing specialist. Below I will highlight some of the things that need to be considered.
Is there any difference when using a IT marketing specialist in Mali compared to working with this inhouse?Should you employ experts from a IT marketing specialist in Mali or is it better to use staff in the company to take care of IT marketing in the organization?The questions you need to ask yourself needs to be addressed in a serious way. Here, I will try to discuss some of the things you should be aware of before deciding whether a IT marketing specialist is needed or whether it is better using internal staff in the organization at the local branch office in Mali.
The project you are thinking of setting out to a IT marketing specialist can be time consuming and difficult to learn, but it can be well worth the time spent and resources used
Good IT marketing toolsThere are some things you need to be aware of when using a IT marketing specialist – whether this is handled by your department in Mali, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the IT marketing specialist you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Mali are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Mali are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a IT marketing specialist or manage the project yourself?Do you need to discuss what a IT marketing specialist should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Frequently asked questions
Do you do IT marketing for a business in Mali?
Yes. My company does. We provide IT marketing services targeting any location. Since everything we do is on internet, location does not matter at all.