A good IT marketing campaign captures the audience’s attention.
Making a intriguing IT marketing campaign can at times be frustrating when you need to come up with ways to market your company.
The million dollar question
Is there any difference when using a IT marketing specialist in Tallinn compared to working with this internally?
Should you hire experts from a IT marketing specialist in Tallinn or can one just as well use staff in the organization to take care of IT marketing in the organization?
The project you think of setting out to a IT marketing specialist can be time consuming and difficult to learn, but it can be well worth the time and resources used
Putting the work out to a IT marketing specialist can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the organization.
It has always been clear to me that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with IT marketing.
The questions you need to ask yourself needs to be addressed in a thorough way. In this article I will highlight some of the things you should be aware of before deciding whether a IT marketing specialist is needed or whether it is better using internal staff in the company at the local branch office in Tallinn.
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from internal staff without adequate resources to handling the IT marketing. The IT marketing specialist knows that these things require a lot of attention and dedication and are knowledge-intensive, so they have dedicated the resources needed to handle the project properly and professionally.
Use of own employees in Tallinn to manage projects outsourced to the IT marketing specialist
Often, people in the Tallinn-office can have broader knowledge of what is going on locally than what you can expect from a IT marketing specialist far away or what the people at the headquarters of your organization are aware of. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the IT marketing specialist. Below I will highlight some of the things that need to be agreed about before proceeding.
Good IT marketing tools
There are some things you need to be aware of when using a IT marketing specialist – whether this is handled by your department in Tallinn, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Tallinn are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the IT marketing specialist you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Tallinn are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a IT marketing specialist or manage the project yourself?
If you need to discuss what a IT marketing specialist should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
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Frequently asked questions
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a IT marketing specialist compared to keeping things in the firm, whether it is about local searches in Tallinn, or anywhere else.