Running a well set up IT marketing campaign can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
Managing a intriguing IT marketing campaign can at times be difficult when you need to come up with ideas to market your company. When done correctly, a good IT marketing campaign captures the reader’s attention. You need to keep the target markets interested in the story, and they will continue to read if done right.
The project you are thinking of setting out to a IT marketing team can be time consuming and difficult to learn, but it can be well worth the time and resourcesPutting the work out to a IT marketing team can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff. If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from internal staff without adequate resources dedicated to handling the IT marketing. The IT marketing team knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources needed to handle the project properly and professionally. I have always been of the opinion that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with IT marketing.
Is there any difference when using a IT marketing team in Tallinn compared to having the staff working on this internally?Should you employ specialists from a IT marketing team in Tallinn or is it better to use staff at the house to take care of IT marketing in the company?The questions you need to ask yourself needs to be addressed in a thorough way. Here, I will try to discuss some of the things you should be aware of before deciding whether a IT marketing team is needed or whether it is better using internal staff in the organization at the local branch office in Tallinn.
Use of internal employees in Tallinn to manage projects outsourced to the IT marketing team
Often, people in the Tallinn-office can have broader knowledge of what is going on locally than what you can expect from a IT marketing team far away or what the people at the headquarters of your organization know about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the IT marketing team. Below I will highlight some of the things that need to be agreed about before proceeding.
Good IT marketing toolsThere are some things you need to be aware of when using a IT marketing team – whether this is handled by local staff in Tallinn, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the IT marketing team you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Tallinn are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Tallinn are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a IT marketing team or manage the project yourself?Do you need to discuss what a IT marketing team should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
commonly Asked questions
Do you do IT marketing for a business in Tallinn?
Yes. My company does. We provide IT marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.