Creating a link building campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to inspire you to come up with new and fresh approaches to have fun while working on it.
Making a good link building campaign can at times be difficult when you need to come up with ideas to market your company. A good link building campaign captures the reader’s attention. You need to keep the target markets immersed in the story, and they will continue to read if done right.
Is there any difference when using a link building agency in Ghana compared to having the staff working on this inhouse?Should you employ experts from a link building agency in Ghana or can one just as well use staff in the firm to take care of link building in the company?The questions you need to ask yourself needs to be addressed in a thoughtful way. Here, I will try to discuss some of the things you should be aware of before deciding whether a link building agency is needed or whether it is better using internal staff in the company at the local branch office in Ghana.
Use of internal employees in Ghana to manage projects outsourced to the link building agencyOften, people in the Ghana-department can have broader knowledge of what is going on locally than what one would expect from a link building agency far away or what the people at the headquarters of your firm are aware of. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the link building agency. Below I will highlight some of the things that need to be agreed about before proceeding.
The project you are thinking of setting out to a link building agency can be time consuming and difficult to learn, but it can be well worth the time and resources used
Good link building toolsThere are some things you need to be aware of when using a link building agency – whether this is handled by your department in Ghana, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Ghana are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the link building agency you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Ghana are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a link building agency or manage the project yourself?Do you need to discuss what a link building agency should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a link building agency compared to keeping things at the house, whether it is about local searches in Ghana, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
Frequently asked questions
This post was proofread by Grammarly.
Do you do link building for a business in Ghana?
Yes. My company does. We provide link building services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.