Creating a link building campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
Making a intriguing link building campaign can sometimes be difficult when you need to come up with ways to market your company. A good link building campaign captures the audience’s attention. You need to keep the readers interested in the story, and they will continue to read if done right.
Is there any difference when using a link building agency in London compared to working with this inhouse?Should you employ experts from a link building agency in London or can one just as well use someone at the house to take care of link building at the house?The questions you need to ask yourself needs to be addressed in a thoughtful way. In this article I will highlight some of the things you should be aware of before deciding whether a link building agency can be useful or whether it is better using internal staff at the house at the local branch office in London.
Use of internal employees in London to manage projects outsourced to the link building agencyOften, people in the London-office can have broader knowledge of what is going on locally than what you might expect from a link building agency far away or what the people at the headquarters of your company know about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the link building agency. Below I will highlight some of the things that need to be considered.
The project you are thinking of setting out to a link building agency can be time consuming and difficult to learn, but it can be well worth the time spent and resources used
Good link building toolsThere are some things you need to be aware of when using a link building agency – whether this is handled by your department in London, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in London are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the link building agency you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything you need to know about links to your own pages and what your competitors locally in London are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a link building agency or manage the project yourself?Do you need to discuss what a link building agency should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Frequently asked questions
Do you do link building for a business in London?
Yes. My company does. We provide link building services targeting any location. Since everything we do is on internet, location does not matter at all to us.