Making a good link building campaign can sometimes be frustrating when you need to come up with ways to market your company. When done correctly, a well managed link building campaign captures the audience’s attention. You need to keep the target markets interested in the story, and they will continue to read if done right.
Creating link building campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to inspire you to come up with new and fresh approaches to have fun while working on it.
The project you are thinking of setting out to a link building agency can be time consuming and difficult to learn, but it can be well worth the time and resources used
Putting the work out to a link building agency can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the organization. If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from company staff without adequate resources dedicated to handling the link building. The link building agency knows that these things require a lot of attention and dedication and are knowledge-intensive, so they have dedicated the resources necessary to handle the project in a proper and professional way. It has always been clear to me that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with link building.
Use of own employees in Malta to manage projects outsourced to the link building agency
Often, people in the Malta-department can have broader knowledge of what is going on locally than what is reasonable to expect from a link building agency far away or what the people at the headquarters of your company are aware of. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the link building agency. Below I will highlight some of the things that need to be given some attention to.
Is there any difference when using a link building agency in Malta compared to working with this internally?
Should you hire experts from a link building agency in Malta or is it better to use staff at the house to handle link building at the house?The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a link building agency is needed or whether it is better using internal staff in the company at the local branch office in Malta.
Good link building tools
There are some things you need to be aware of when using a link building agency – whether this is handled by your department in Malta, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
To be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Malta are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Malta are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the link building agency you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a link building agency or manage the project yourself?
Do you need to discuss what a link building agency should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Do you do link building for a business in Malta?
Yes. My company does. We provide link building services targeting any location. Since everything we do is on internet, location does not matter at all.
Questions or comments?
Ask in the comments section below, or share with me your experiences with the use of a link building agency compared to keeping things in the organization, whether it is about local searches in Malta, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.