Running a well set up link building campaign can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to inspire you to come up with new and fresh approaches to keep the fun going.
Managing a intriguing link building campaign is not always easy when you need to come up with ideas to market your company. A good link building campaign captures the target market’s attention. You need to keep the audiences fascinated by the story, and they will continue to read if done right.
Is there any difference when using a link building agency in Melbourne compared to having the staff working on this internally?Should you employ professionals from a link building agency in Melbourne or is it better to use staff in the firm to handle link building at the house?The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a link building agency can be useful or whether it is better using internal staff at the house at the local branch office in Melbourne.
The project you are thinking of setting out to a link building agency can be time consuming and difficult to learn, but it can be well worth the time spent and resourcesPutting the work out to a link building agency can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the organization. If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from in-house staff without adequate resources to handling the link building. The link building agency knows that these things are time-consuming and are knowledge-intensive, so they have put the resources needed to handle the project in a proper and professional way. I have always been of the opinion that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with link building.
Use of internal staff in Melbourne to manage projects outsourced to the link building agency
Good link building toolsThere are some things you need to be aware of when using a link building agency – whether this is handled by your department in Melbourne, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Melbourne are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the link building agency you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in Melbourne are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a link building agency or manage the project yourself?Do you need to discuss what a link building agency should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a link building agency compared to keeping things in the firm, whether it is about local searches in Melbourne, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
Frequently asked questions
Do you do link building for a business in Melbourne?
Yes. My company does. We provide link building services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.