Creating a link building campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.
Getting the link building campaign right is not always easy when you need to come up with ideas to market your company. When done correctly, a well managed link building campaign captures the audience’s attention. You need to keep the target markets interested in the story, and they will continue to read if done right.
The project you are thinking of setting out to a link building agent can be time consuming and difficult to learn, but it can be well worth the time and resourcesPutting the work out to a link building agent can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff. If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from internal staff without adequate resources to handling the project. The link building agent knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources needed to handle the project properly and professionally. I have always been of the opinion that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with link building.
Is there any difference when using a link building agent in Malawi compared to working with this inhouse?Should you employ experts from a link building agent in Malawi or is it better to use someone at the house to handle link building at the house?The questions you need to ask yourself has a number of aspects that you should think about. In this article I will highlight some of the things you should be aware of before deciding whether a link building agent can be useful or whether it is better using internal staff in the organization at the local branch office in Malawi.
Use of internal employees in Malawi to manage projects outsourced to the link building agent
Often, people in the Malawi-office can have broader knowledge of what is going on locally than what one would expect from a link building agent far away or what the people at the headquarters of your firm know about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the link building agent. Below I will highlight some of the things that need to be thought of.
Good link building toolsThere are some things you need to be aware of when using a link building agent – whether this is handled by local staff in Malawi, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Malawi are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the link building agent you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Malawi are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a link building agent or manage the project yourself?Do you need to discuss what a link building agent should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Do you do link building for a business in Malawi?
Yes. My company does. We provide link building services targeting any location. Since everything we do is on internet, location does not matter at all to us.