When done correctly, a good link building campaign captures the target market’s attention.
Creating a link building campaigns is a rewarding experience.
The project you think of setting out to a link building bureau can be time consuming and difficult to learn, but it can be well worth the time spent and resources
Putting the work out to a link building bureau can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff.
The million dollar question
Is there any difference when using a link building bureau in Zimbabwe compared to working with this internally?
It has always been clear to me that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with link building.
The questions you need to ask yourself needs to be addressed in a serious way. In this article I will highlight some of the things you should be aware of before deciding whether a link building bureau is needed or whether it is better using internal staff at the house at the local branch office in Zimbabwe.
Use of internal staff in Zimbabwe to manage projects outsourced to the link building bureau
Often, people in the Zimbabwe-office can have broader knowledge of what is going on locally than what you can expect from a link building bureau far away or what the people at the headquarters of your company have detailed knowledge about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the link building bureau. Below I will highlight some of the things that need to be discussed.
Should you employ experts from a link building bureau in Zimbabwe or can one just as well use someone in the firm to handle link building in the organization?
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from in-house staff without adequate resources to handling the project. The link building bureau knows that these things require a lot of attention and are knowledge-intensive, so they have dedicated the resources needed to handle the project in a proper and professional way.
Good link building tools
There are some things you need to be aware of when using a link building bureau – whether this is handled by your department in Zimbabwe, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in Zimbabwe are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Zimbabwe are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the link building bureau you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a link building bureau or manage the project yourself?
If you need to discuss what a link building bureau should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
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Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a link building bureau compared to keeping things in the organization, whether it is about local searches in Zimbabwe, or anywhere else.