A good link building campaign captures the audience’s attention.
Running a balanced link building campaign can be a lot of fun. In this post I will try to inspire you with new and fresh approaches to keep the fun going.
If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from company staff without adequate resources to handling the link building. The link building company knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources needed to handle the project in a proper and professional way.
I have always been of the opinion that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with link building.
Should you employ professionals from a link building company in Houston or can one just as well use staff in the firm to handle link building in the company?
The million dollar question
Is there any difference when using a link building company in Houston compared to working with this internally?
The questions you need to ask yourself needs to be addressed in a serious way. In this article I will discuss some of the things you should be aware of before deciding whether a link building company is needed or whether it is better using internal staff at the house at the local branch office in Houston.
The project you think of setting out to a link building company can be time consuming and difficult to learn, but it can be well worth the time spent and resources
Putting the work out to a link building company can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff.
Use of internal employees in Houston to manage projects outsourced to the link building company
Often, people in the Houston-department can have broader knowledge of what is going on locally than what you might expect from a link building company far away or what the people at the headquarters of your company know about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the link building company. Below I will highlight some of the things that need to be considered.
Good link building tools
There are some things you need to be aware of when using a link building company – whether this is handled by your department in Houston, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Houston are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Houston are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the link building company you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a link building company or manage the project yourself?
If you need to discuss what a link building company should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a link building company compared to keeping things in the organization, whether it is about local searches in Houston, or anywhere else.
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Do you do link building for a business in Houston?
Yes. My company does. We provide link building services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.