Is there any difference when using a link building expert in Manchester compared to working with this inhouse? Should you hire professionals from a link building expert in Manchester or is it better to use someone in the organization to handle link building in the organization?
The questions above needs to be addressed in a serious way. In the article I will discuss some of the things you should be aware of before deciding whether a link building expert is needed or whether it is better using internal staff in the company at the local branch office in Manchester.
Use of own staff in Manchester to manage projects outsourced to the link building expert
Often, people in the Manchester-office can have broader knowledge of what is going on locally than what is reasonable to expect from a link building expert far away or what the people at the headquarters of your firm are aware of. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the link building expert. Below I will highlight some of the things that need to be discussed.
The project you think of setting out to a link building expert can be time consuming and difficult to learn, but it can be well worth the time and resources used
Putting the work out to a link building expert can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the organization.
If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from company staff without adequate resources dedicated to handling the link building. The link building expert knows that these things are time-consuming and are knowledge-intensive, so they have put the resources needed to handle the project properly and professionally.
However, I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with link building.
Good link building tools
There are some things you need to be aware of when using a link building expert – whether this is handled by your department in Manchester, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
To be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Manchester are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the link building expert you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Manchester are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a link building expert or manage the project yourself?
If you need to discuss what a link building expert should do, or need someone to throw ball with, feel free to contact me. Contact information can be found under the contact menu item at the top of the page. An initial discussion about your needs never cost anything.
Questions or comments?
Ask in the comments section below, or share with me your experiences with the use of a link building expert compared to keeping things at the house, whether it is about local searches in Manchester, or anywhere else.
Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.