Running a balanced link building operation can be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
Making a intriguing link building campaign is not always easy when you need to come up with ways to market your company. A well managed link building campaign captures the audience’s attention. You need to keep the readers immersed in the story, and they will continue to read if done right.
The project you are thinking of setting out to a link building specialist can be time consuming and difficult to learn, but it can be well worth the time spent and resources usedPutting the work out to a link building specialist can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the firm. If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from in-house staff without adequate resources dedicated to handling the link building. The link building specialist knows that these things require a lot of attention and are knowledge-intensive, so they have dedicated the resources needed to handle the project in a responsible and thorough way. I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with link building.
Is there any difference when using a link building specialist in Italy compared to having the staff working on this inhouse?Should you hire experts from a link building specialist in Italy or can one just as well use internal resources at the house to take care of link building in the company?The questions you need to ask yourself needs to be addressed in a serious way. In this article I will highlight some of the things you should be aware of before deciding whether a link building specialist can be useful or whether it is better using internal staff in the company at the local branch office in Italy.
Use of internal employees in Italy to manage projects outsourced to the link building specialist
Good link building toolsThere are some things you need to be aware of when using a link building specialist – whether this is handled by local staff in Italy, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the link building specialist you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Italy are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in Italy are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a link building specialist or manage the project yourself?Do you need to discuss what a link building specialist should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Do you do link building for a business in Italy?
Yes. My company does. We provide link building services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.