A well managed link building campaign captures the reader’s attention.
Handling a balanced link building campaign is a lot of fun. In this post I will try to inspire you with new and fresh approaches to keep the fun going.
The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a link building specialist can be useful or whether it is better using internal staff in the company at the local branch office in Manchester.
The million dollar question
Is there any difference when using a link building specialist in Manchester compared to working with this inhouse?
I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with link building.
If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from company staff without adequate resources to handling the project. The link building specialist knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources necessary to handle the project in a proper and professional way.
The project you think of setting out to a link building specialist can be time consuming and difficult to learn, but it can be well worth the time spent and resources
Putting the work out to a link building specialist can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff.
Should you employ experts from a link building specialist in Manchester or is it better to use internal resources in the organization to handle link building at the house?
Use of internal employees in Manchester to manage projects outsourced to the link building specialist
Often, people in the Manchester-office can have broader knowledge of what is going on locally than what you might expect from a link building specialist far away or what the people at the headquarters of your firm have detailed knowledge about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the link building specialist. Below I will highlight some of the things that need to be thought of.
Good link building tools
There are some things you need to be aware of when using a link building specialist – whether this is handled by local staff in Manchester, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Manchester are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Manchester are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the link building specialist you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a link building specialist or manage the project yourself?
If you need to discuss what a link building specialist should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
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