Creating a link building campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
Getting the link building campaign right is not always easy when you need to come up with ways to market your company. When done correctly, a good link building campaign captures the audience’s attention. You need to keep the audiences immersed in the story, and they will continue to read if done right.
Is there any difference when using a link building team in Canada compared to working with this internally?Should you hire experts from a link building team in Canada or is it better to use internal resources in the organization to take care of link building in the firm?The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a link building team can be useful or whether it is better using internal staff in the firm at the local branch office in Canada.
The project you are thinking of setting out to a link building team can be time consuming and difficult to learn, but it can be well worth the time spent and resourcesPutting the work out to a link building team can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff. If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from company staff without adequate resources dedicated to handling the project. The link building team knows that these things are time-consuming and are knowledge-intensive, so they have put the resources needed to handle the project properly and professionally. It has always been clear to me that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with link building.
Use of own employees in Canada to manage projects outsourced to the link building team
Often, people in the Canada-office can have broader knowledge of what is going on locally than what you can expect from a link building team far away or what the people at the headquarters of your organization know about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the link building team. Below I will highlight some of the things that need to be given some thought.
Good link building toolsThere are some things you need to be aware of when using a link building team – whether this is handled by local staff in Canada, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Canada are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the link building team you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Canada are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a link building team or manage the project yourself?Do you need to discuss what a link building team should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Frequently asked questions
Do you do link building for a business in Canada?
Yes. My company does. We provide link building services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.