Creating a link building campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to inspire you to come up with new and fresh approaches to have fun while working on it.
Getting the link building campaign right can sometimes be difficult when you need to come up with ideas to market your company. A well managed link building campaign captures the reader’s attention. You need to keep the audiences fascinated by the story, and they will continue to read if done right.
Use of internal employees in China to manage projects outsourced to the link building teamOften, people in the China-office can have broader knowledge of what is going on locally than what you can expect from a link building team far away or what the people at the headquarters of your organization are aware of. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the link building team. Below I will highlight some of the things that need to be given some thoughts.
The project you are thinking of setting out to a link building team can be time consuming and difficult to learn, but it can be well worth the time and resources usedPutting the work out to a link building team can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff. If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from company staff without adequate resources to handling the project. The link building team knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources necessary to handle the project in a responsible and thorough manner. It has always been clear to me that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with link building.
Is there any difference when using a link building team in China compared to working with this internally?
Should you hire specialists from a link building team in China or is it better to use someone in the firm to handle link building at the house?The questions you need to ask yourself has a number of aspects that you should think about. In this article I will discuss some of the things you should be aware of before deciding whether a link building team can be useful or whether it is better using internal staff in the organization at the local branch office in China.
Good link building toolsThere are some things you need to be aware of when using a link building team – whether this is handled by local staff in China, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in China are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything you need to know about links to your own pages and what your competitors locally in China are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the link building team you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a link building team or manage the project yourself?Do you need to discuss what a link building team should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a link building team compared to keeping things in the organization, whether it is about local searches in China, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
Do you do link building for a business in China?
Yes. My company does. We provide link building services targeting any location. Since everything we do is on internet, location does not matter at all.