What can a link building team in Paris do for you?

Creating a link building campaigns can be a rewarding experience, but it can also create frustration.

In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.

Getting the link building campaign right can at times be hard when you need to come up with ideas to market your company. A well managed link building campaign captures the target market’s attention. You need to keep the readers immersed in the story, and they will continue to read if done right.

Is there any difference when using a link building team in Paris compared to having the staff working on this inhouse?

Should you employ specialists from a link building team in Paris or is it better to use someone in the firm to handle link building in the organization?The questions you need to ask yourself needs to be addressed in a thoughtful way. Here, I will try to discuss some of the things you should be aware of before deciding whether a link building team can be useful or whether it is better using internal staff in the organization at the local branch office in Paris.

Use of your own staff in Paris to manage projects outsourced to the link building team

Often, people in the Paris-office can have broader knowledge of what is going on locally than what one would expect from a link building team far away or what the people at the headquarters of your firm are aware of. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the link building team. Below I will highlight some of the things that need to be considered.

The project you are thinking of setting out to a link building team can be time consuming and difficult to learn, but it can be well worth the time spent and resources used

Putting the work out to a link building team can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the company. If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from company staff without adequate resources dedicated to handling the project. The link building team knows that these things require a lot of attention and dedication and are knowledge-intensive, so they have put the resources needed to handle the project in a responsible way. It has always been clear to me that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with link building.

Good link building tools

There are some things you need to be aware of when using a link building team – whether this is handled by your department in Paris, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.

Ranks.nl

Ranks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the link building team you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.

Google Alerts

To be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Paris are doing, potential public relations disasters in the form of negative reviews and much else useful.

Majestic.com

Majestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Paris are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.

Need help deciding whether to use a link building team or manage the project yourself?

Do you need to discuss what a link building team should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.

Frequently asked questions

Questions or comments?

Ask in the comments section below, or share with me your experiences with the use of a link building team compared to keeping things in the company, whether it is about local searches in Paris, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.