social media agency in Hurghada

Need a outreach enthusiast in Stavanger? Keep this in mind

Is there any difference when using a outreach enthusiast in Stavanger compared to working with this inhouse? Should you hire specialists from a outreach enthusiast in Stavanger or can one just as well use internal resources at the house to take care of outreach at the house?

The questions above has a number of aspects that you should think about. In the article I will highlight some of the things you should be aware of before deciding whether a outreach enthusiast is needed or whether it is better using internal staff in the organization at the local branch office in Stavanger.

Use of internal staff in Stavanger to manage projects outsourced to the outreach enthusiast

Often, people in the Stavanger-department can have broader knowledge of what is going on locally than what one would expect from a outreach enthusiast far away or what the people at the headquarters of your firm have detailed knowledge about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the outreach enthusiast. Below I will highlight some of the things that need to be agreed about before proceeding.

The project you think of setting out to a outreach enthusiast can be time consuming and difficult to learn, but it can be well worth the time spent and resources

Putting the work out to a outreach enthusiast can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff.

If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from in-house staff without adequate resources dedicated to handling the project. The outreach enthusiast knows that these things are time-consuming and are knowledge-intensive, so they have put the resources necessary to handle the project in a responsible and thorough manner.

However, I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with outreach.

Good outreach tools

There are some things you need to be aware of when using a outreach enthusiast – whether this is handled by your department in Stavanger, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.

Google Alerts

To be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Stavanger are doing, potential public relations disasters in the form of negative reviews and much else useful.

Ranks.nl

Ranks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the outreach enthusiast you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.

Majestic.com

Majestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in Stavanger are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.

Need help deciding whether to use a outreach enthusiast or manage the project yourself?

If you need to discuss what a outreach enthusiast should do, or need someone to throw ball with, feel free to contact me. Contact information can be found under the contact menu item at the top of the page. An initial discussion about your needs never cost anything.

Questions or comments?

Ask in the comments section below, or share with me your experiences with the use of a outreach enthusiast compared to keeping things in the firm, whether it is about local searches in Stavanger, or anywhere else.

Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.

Have your say!