Handling a well set up outreach operation can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
Managing a intriguing outreach campaign is not always easy when you need to come up with ways to market your company. When done correctly, a well managed outreach campaign captures the audience’s attention. You need to keep the target markets immersed in the story, and they will continue to read if done right.
Is there any difference when using a outreach expert in Hamburg compared to having the staff working on this inhouse?Should you hire specialists from a outreach expert in Hamburg or can one just as well use staff in the firm to take care of outreach in the company?The questions you need to ask yourself needs to be addressed in a serious way. Here, I will try to discuss some of the things you should be aware of before deciding whether a outreach expert is needed or whether it is better using internal staff in the company at the local branch office in Hamburg.
Use of internal employees in Hamburg to manage projects outsourced to the outreach expertOften, people in the Hamburg-office can have broader knowledge of what is going on locally than what is reasonable to expect from a outreach expert far away or what the people at the headquarters of your company know about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the outreach expert. Below I will highlight some of the things that need to be discussed.
The project you are thinking of setting out to a outreach expert can be time consuming and difficult to learn, but it can be well worth the time and resources
Putting the work out to a outreach expert can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff. If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from in-house staff without adequate resources dedicated to handling the project. The outreach expert knows that these things require a lot of attention and dedication and are knowledge-intensive, so they have put the resources necessary to handle the project in a proper and professional way. I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with outreach.
Good outreach toolsThere are some things you need to be aware of when using a outreach expert – whether this is handled by local staff in Hamburg, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Hamburg are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the outreach expert you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Hamburg are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a outreach expert or manage the project yourself?Do you need to discuss what a outreach expert should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
commonly Asked questions
Do you do outreach for a business in Hamburg?
Yes. My company does. We provide outreach services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.