Creating a outreach campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to inspire you to come up with new and fresh approaches to have fun while working on it.
Managing a intriguing outreach campaign is not always easy when you need to come up with ways to market your company. When done correctly, a well managed outreach campaign captures the reader’s attention. You need to keep the audiences fascinated by the story, and they will continue to read if done right.
Use of your own employees in Spain to manage projects outsourced to the outreach expertOften, people in the Spain-department can have broader knowledge of what is going on locally than what one would expect from a outreach expert far away or what the people at the headquarters of your company have detailed knowledge about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the outreach expert. Below I will highlight some of the things that need to be considered.
The project you are thinking of setting out to a outreach expert can be time consuming and difficult to learn, but it can be well worth the time spent and resourcesPutting the work out to a outreach expert can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the organization. If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from company staff without adequate resources dedicated to handling the outreach. The outreach expert knows that these things are time-consuming and are knowledge-intensive, so they have put the resources necessary to handle the project in a proper and professional way. I have always been of the opinion that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with outreach.
Is there any difference when using a outreach expert in Spain compared to working with this inhouse?
Should you hire experts from a outreach expert in Spain or can one just as well use internal resources in the company to take care of outreach in the organization?The questions you need to ask yourself needs to be addressed in a thorough way. Here, I will try to discuss some of the things you should be aware of before deciding whether a outreach expert can be useful or whether it is better using internal staff in the organization at the local branch office in Spain.
Good outreach toolsThere are some things you need to be aware of when using a outreach expert – whether this is handled by your department in Spain, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the outreach expert you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in Spain are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Spain are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a outreach expert or manage the project yourself?Do you need to discuss what a outreach expert should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a outreach expert compared to keeping things at the house, whether it is about local searches in Spain, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
Do you do outreach for a business in Spain?
Yes. My company does. We provide outreach services targeting any location. Since everything we do is on internet, location does not matter at all to us.