Handling a balanced outreach operation can be a lot of fun. In this post I will try to inspire you with new and fresh approaches to keep the fun going.
Making a interesting outreach campaign can at times be difficult when you need to come up with ideas to market your company.
The questions you need to ask yourself has a number of aspects that you should think about. In this article I will highlight some of the things you should be aware of before deciding whether a outreach manager is needed or whether it is better using internal staff in the firm at the local branch office in Zambia.
Should you employ experts from a outreach manager in Zambia or can one just as well use staff at the house to take care of outreach in the firm?
The project you think of setting out to a outreach manager can be time consuming and difficult to learn, but it can be well worth the time and resources
Putting the work out to a outreach manager can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff.
Use of own employees in Zambia to manage projects outsourced to the outreach manager
Often, people in the Zambia-department can have broader knowledge of what is going on locally than what you might expect from a outreach manager far away or what the people at the headquarters of your firm are aware of. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the outreach manager. Below I will highlight some of the things that need to be thought about.
The million dollar question
Is there any difference when using a outreach manager in Zambia compared to working with this internally?
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from in-house staff without adequate resources to handling the outreach. The outreach manager knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources necessary to handle the project in a professional way.
It has always been clear to me that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with outreach.
Good outreach tools
There are some things you need to be aware of when using a outreach manager – whether this is handled by your department in Zambia, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Zambia are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Zambia are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the outreach manager you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a outreach manager or manage the project yourself?
If you need to discuss what a outreach manager should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
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Frequently asked questions
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a outreach manager compared to keeping things in the firm, whether it is about local searches in Zambia, or anywhere else.