It’s important to add rich media, such as images and video.
However, avoid media that takes a long time to load.
Handling a well set up paid marketing campaign can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to inspire you to come up with new and fresh approaches to have fun while working on it.
Use of internal employees in Canada to manage projects outsourced to the paid marketing agencyOften, people in the Canada-office can have broader knowledge of what is going on locally than what is reasonable to expect from a paid marketing agency far away or what the people at the headquarters of your firm are aware of. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the paid marketing agency. Below I will highlight some of the things that need to be discussed.
The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a paid marketing agency can be useful or whether it is better using internal staff in the firm at the local branch office in Canada.
Is there any difference when using a paid marketing agency in Canada compared to having the staff working on this inhouse?Should you hire experts from a paid marketing agency in Canada or is it better to use internal resources in the organization to take care of paid marketing in the company?
The project you are thinking of setting out to a paid marketing agency can be time consuming and difficult to learn, but it can be well worth the time spent and resources
Putting the work out to a paid marketing agency can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the firm.
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from in-house staff without adequate resources to handling the project. The paid marketing agency knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources necessary to handle the project in a responsible manner.
It has always been clear to me that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with paid marketing.
Good paid marketing tools
There are some things you need to be aware of when using a paid marketing agency – whether this is handled by local staff in Canada, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Canada are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the paid marketing agency you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Canada are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a paid marketing agency or manage the project yourself?
Do you need to discuss what a paid marketing agency should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Do you do paid marketing for a business in Canada?
Yes. My company does. We provide paid marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a paid marketing agency compared to keeping things in the organization, whether it is about local searches in Canada, or anywhere else.
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