Writing content is a lot of fun.
When done correctly, it captures the audience’s attention.
Images and video add to the audience’s experience.
Be sure to optimize media for the audience’s device.
Running a well set up paid marketing operation can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to inspire you to come up with new and fresh approaches to keep the fun going.
Is there any difference when using a paid marketing agency in Sweden compared to having the staff working on this inhouse?Should you employ professionals from a paid marketing agency in Sweden or is it better to use staff at the house to handle paid marketing in the company?
Use of your own staff in Sweden to manage projects outsourced to the paid marketing agencyOften, people in the Sweden-office can have broader knowledge of what is going on locally than what you might expect from a paid marketing agency far away or what the people at the headquarters of your firm are aware of. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the paid marketing agency. Below I will highlight some of the things that need to be discussed.
I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with paid marketing.
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from internal staff without adequate resources to handling the project. The paid marketing agency knows that these things are time-consuming and are knowledge-intensive, so they have put the resources necessary to handle the project in a responsible manner.
The questions you need to ask yourself has a number of aspects that you should think about. In this article I will highlight some of the things you should be aware of before deciding whether a paid marketing agency is needed or whether it is better using internal staff in the firm at the local branch office in Sweden.
The project you are thinking of setting out to a paid marketing agency can be time consuming and difficult to learn, but it can be well worth the time spent and resources used
Putting the work out to a paid marketing agency can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff.
Good paid marketing tools
There are some things you need to be aware of when using a paid marketing agency – whether this is handled by local staff in Sweden, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the paid marketing agency you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Sweden are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Sweden are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a paid marketing agency or manage the project yourself?
Do you need to discuss what a paid marketing agency should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a paid marketing agency compared to keeping things in the organization, whether it is about local searches in Sweden, or anywhere else.
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Frequently asked questions
Do you do paid marketing for a business in Sweden?
Yes. My company does. We provide paid marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us.