Writing content is a lot of fun.
The audience is immersed in the story, and continue to read.
Images and video add to the audience’s experience.
In this post I will try to inspire you to come up with new and fresh approaches to keep the fun going.
Is there any difference when using a paid marketing agent in Albania compared to working with this internally?Should you employ professionals from a paid marketing agent in Albania or can one just as well use staff in the firm to handle paid marketing in the company?
The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a paid marketing agent can be useful or whether it is better using internal staff in the organization at the local branch office in Albania.
It has always been clear to me that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with paid marketing.
The project you are thinking of setting out to a paid marketing agent can be time consuming and difficult to learn, but it can be well worth the time and resourcesPutting the work out to a paid marketing agent can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the firm.
Use of internal employees in Albania to manage projects outsourced to the paid marketing agent
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from company staff without adequate resources to handling the paid marketing. The paid marketing agent knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources necessary to handle the project in a responsible way.
Good paid marketing tools
There are some things you need to be aware of when using a paid marketing agent – whether this is handled by your department in Albania, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Albania are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the paid marketing agent you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in Albania are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a paid marketing agent or manage the project yourself?
Do you need to discuss what a paid marketing agent should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a paid marketing agent compared to keeping things in the company, whether it is about local searches in Albania, or anywhere else.
Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
Do you do paid marketing for a business in Albania?
Yes. My company does. We provide paid marketing services targeting any location. Since everything we do is on internet, location does not matter at all.