Writing content is a lot of fun.
Images and video add to the audience’s experience.
In this post I will try to inspire you to come up with new and fresh approaches to keep the fun going.
The questions you need to ask yourself has a number of aspects that you should think about. In this article I will highlight some of the things you should be aware of before deciding whether a paid marketing agent is needed or whether it is better using internal staff in the organization at the local branch office in China.
Is there any difference when using a paid marketing agent in China compared to working with this internally?Should you hire professionals from a paid marketing agent in China or can one just as well use internal resources at the house to take care of paid marketing at the house?
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from in-house staff without adequate resources to handling the paid marketing. The paid marketing agent knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources needed to handle the project in a proper and professional way.
Use of own staff in China to manage projects outsourced to the paid marketing agentOften, people in the China-office can have broader knowledge of what is going on locally than what one would expect from a paid marketing agent far away or what the people at the headquarters of your organization know about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the paid marketing agent. Below I will highlight some of the things that need to be discussed.
It has always been clear to me that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with paid marketing.
The project you are thinking of setting out to a paid marketing agent can be time consuming and difficult to learn, but it can be well worth the time and resources used
Putting the work out to a paid marketing agent can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff.
Good paid marketing tools
There are some things you need to be aware of when using a paid marketing agent – whether this is handled by local staff in China, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in China are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in China are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the paid marketing agent you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a paid marketing agent or manage the project yourself?
Do you need to discuss what a paid marketing agent should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a paid marketing agent compared to keeping things in the organization, whether it is about local searches in China, or anywhere else.
commonly Asked questions
Do you do paid marketing for a business in China?
Yes. My company does. We provide paid marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.