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I have always been of the opinion that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with paid marketing.
Is there any difference when using a paid marketing bureau in Bhutan compared to having the staff working on this internally?Should you employ professionals from a paid marketing bureau in Bhutan or is it better to use someone in the firm to handle paid marketing in the company?
Use of your own staff in Bhutan to manage projects outsourced to the paid marketing bureauOften, people in the Bhutan-department can have broader knowledge of what is going on locally than what is reasonable to expect from a paid marketing bureau far away or what the people at the headquarters of your firm know about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the paid marketing bureau. Below I will highlight some of the things that need to be given some thoughts.
The project you are thinking of setting out to a paid marketing bureau can be time consuming and difficult to learn, but it can be well worth the time spent and resources
The questions you need to ask yourself needs to be addressed in a thorough way. Here, I will try to discuss some of the things you should be aware of before deciding whether a paid marketing bureau is needed or whether it is better using internal staff in the company at the local branch office in Bhutan.
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from company staff without adequate resources dedicated to handling the paid marketing. The paid marketing bureau knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources needed to handle the project properly and professionally.
Good paid marketing tools
There are some things you need to be aware of when using a paid marketing bureau – whether this is handled by local staff in Bhutan, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Bhutan are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the paid marketing bureau you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Bhutan are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a paid marketing bureau or manage the project yourself?
Do you need to discuss what a paid marketing bureau should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
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Do you do paid marketing for a business in Bhutan?
Yes. My company does. We provide paid marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us.