When done correctly, it captures the audience’s attention.
Handling a well set up paid marketing campaign can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to inspire you to come up with new and fresh approaches to keep the fun going.
Managing a good paid marketing campaign can at times be hard when you need to come up with ideas to market your company.
When done correctly, a well managed paid marketing campaign captures the reader’s attention.
You need to keep the target markets immersed in the story, and they will continue to read if done right.
If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from in-house staff without adequate resources to handling the paid marketing. The paid marketing bureau knows that these things require a lot of attention and are knowledge-intensive, so they have dedicated the resources needed to handle the project in a proper and professional way.
The questions you need to ask yourself has a number of aspects that you should think about. In this article I will highlight some of the things you should be aware of before deciding whether a paid marketing bureau can be useful or whether it is better using internal staff at the house at the local branch office in Canada.
The project you are thinking of setting out to a paid marketing bureau can be time consuming and difficult to learn, but it can be well worth the time spent and resources usedPutting the work out to a paid marketing bureau can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff.
It has always been clear to me that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with paid marketing.
Is there any difference when using a paid marketing bureau in Canada compared to working with this inhouse?Should you employ experts from a paid marketing bureau in Canada or is it better to use internal resources in the company to take care of paid marketing in the company?
Use of own employees in Canada to manage projects outsourced to the paid marketing bureau
Good paid marketing tools
There are some things you need to be aware of when using a paid marketing bureau – whether this is handled by local staff in Canada, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the paid marketing bureau you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Canada are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in Canada are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a paid marketing bureau or manage the project yourself?
Do you need to discuss what a paid marketing bureau should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a paid marketing bureau compared to keeping things at the house, whether it is about local searches in Canada, or anywhere else.
commonly Asked questions
Do you do paid marketing for a business in Canada?
Yes. My company does. We provide paid marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us.
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