When done correctly, it captures the audience’s attention.
It’s important to add rich media, such as images and video.
However, avoid media that takes a long time to load.
Running a balanced paid marketing operation can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
Getting the paid marketing campaign right is not always easy when you need to come up with ways to market your company.
When done correctly, a well managed paid marketing campaign captures the audience’s attention.
You need to keep the target markets immersed in the story, and they will continue to read if done right.
It has always been clear to me that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with paid marketing.
The project you are thinking of setting out to a paid marketing bureau can be time consuming and difficult to learn, but it can be well worth the time and resourcesPutting the work out to a paid marketing bureau can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the organization.
Use of internal employees in China to manage projects outsourced to the paid marketing bureauOften, people in the China-department can have broader knowledge of what is going on locally than what you can expect from a paid marketing bureau far away or what the people at the headquarters of your firm are aware of. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the paid marketing bureau. Below I will highlight some of the things that need to be given some attention to.
If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from internal staff without adequate resources to handling the project. The paid marketing bureau knows that these things require a lot of attention and are knowledge-intensive, so they have put the resources necessary to handle the project in a responsible and thorough way.
Is there any difference when using a paid marketing bureau in China compared to working with this internally?
The questions you need to ask yourself needs to be addressed in a serious way. In this article I will discuss some of the things you should be aware of before deciding whether a paid marketing bureau is needed or whether it is better using internal staff at the house at the local branch office in China.
Good paid marketing tools
There are some things you need to be aware of when using a paid marketing bureau – whether this is handled by local staff in China, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in China are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in China are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the paid marketing bureau you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a paid marketing bureau or manage the project yourself?
Do you need to discuss what a paid marketing bureau should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Frequently asked questions
Do you do paid marketing for a business in China?
Yes. My company does. We provide paid marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.
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Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a paid marketing bureau compared to keeping things at the house, whether it is about local searches in China, or anywhere else.
This post was proofread by Grammarly.