Writing content is a lot of fun.
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Creating a paid marketing campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
It has always been clear to me that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with paid marketing.
Use of own staff in France to manage projects outsourced to the paid marketing bureauOften, people in the France-office can have broader knowledge of what is going on locally than what one would expect from a paid marketing bureau far away or what the people at the headquarters of your firm have detailed knowledge about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the paid marketing bureau. Below I will highlight some of the things that need to be considered.
Is there any difference when using a paid marketing bureau in France compared to having the staff working on this internally?Should you hire experts from a paid marketing bureau in France or can one just as well use staff at the house to handle paid marketing in the firm?
If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from company staff without adequate resources to handling the project. The paid marketing bureau knows that these things require a lot of attention and dedication and are knowledge-intensive, so they have put the resources needed to handle the project in a proper and professional way.
The questions you need to ask yourself needs to be addressed in a serious way. Here, I will try to discuss some of the things you should be aware of before deciding whether a paid marketing bureau can be useful or whether it is better using internal staff in the firm at the local branch office in France.
The project you are thinking of setting out to a paid marketing bureau can be time consuming and difficult to learn, but it can be well worth the time spent and resources used
Good paid marketing tools
There are some things you need to be aware of when using a paid marketing bureau – whether this is handled by your department in France, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in France are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in France are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the paid marketing bureau you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a paid marketing bureau or manage the project yourself?
Do you need to discuss what a paid marketing bureau should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a paid marketing bureau compared to keeping things in the organization, whether it is about local searches in France, or anywhere else.
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Do you do paid marketing for a business in France?
Yes. My company does. We provide paid marketing services targeting any location. Since everything we do is on internet, location does not matter at all.