Creating articles is a rewarding experience.
When done correctly, it captures the audience’s attention.
Images and video add to the audience’s experience.
Be sure to optimize media for the audience’s device.
In this post I will try to inspire you to come up with new and fresh approaches to keep the fun going.
The project you are thinking of setting out to a paid marketing bureau can be time consuming and difficult to learn, but it can be well worth the time and resources usedPutting the work out to a paid marketing bureau can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the firm.
Is there any difference when using a paid marketing bureau in Japan compared to working with this inhouse?Should you hire experts from a paid marketing bureau in Japan or is it better to use staff in the organization to handle paid marketing in the firm?
The questions you need to ask yourself needs to be addressed in a thorough way. Here, I will try to discuss some of the things you should be aware of before deciding whether a paid marketing bureau can be useful or whether it is better using internal staff at the house at the local branch office in Japan.
I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with paid marketing.
Use of internal employees in Japan to manage projects outsourced to the paid marketing bureau
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from in-house staff without adequate resources to handling the project. The paid marketing bureau knows that these things require a lot of attention and are knowledge-intensive, so they have dedicated the resources needed to handle the project in a professional way.
Good paid marketing tools
There are some things you need to be aware of when using a paid marketing bureau – whether this is handled by local staff in Japan, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in Japan are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the paid marketing bureau you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Japan are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a paid marketing bureau or manage the project yourself?
Do you need to discuss what a paid marketing bureau should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
Frequently asked questions
Do you do paid marketing for a business in Japan?
Yes. My company does. We provide paid marketing services targeting any location. Since everything we do is on internet, location does not matter at all.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a paid marketing bureau compared to keeping things in the organization, whether it is about local searches in Japan, or anywhere else.
This post was proofread by Grammarly.