Writing content is a lot of fun.
Handling a well set up paid marketing campaign can be a lot of fun. It can also be very frustrating.
In this post I will try to inspire you to come up with new and fresh approaches to have fun while working on it.
Getting the paid marketing campaign right can at times be hard when you need to come up with ideas to market your company.
A good paid marketing campaign captures the reader’s attention.
You need to keep the audiences fascinated by the story, and they will continue to read if done right.
The questions you need to ask yourself needs to be addressed in a serious way. Here, I will try to discuss some of the things you should be aware of before deciding whether a paid marketing bureau can be useful or whether it is better using internal staff in the organization at the local branch office in Mali.
The project you are thinking of setting out to a paid marketing bureau can be time consuming and difficult to learn, but it can be well worth the time and resourcesPutting the work out to a paid marketing bureau can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff.
Is there any difference when using a paid marketing bureau in Mali compared to having the staff working on this inhouse?Should you hire experts from a paid marketing bureau in Mali or can one just as well use staff in the firm to take care of paid marketing in the organization?
Use of internal employees in Mali to manage projects outsourced to the paid marketing bureau
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from internal staff without adequate resources dedicated to handling the paid marketing. The paid marketing bureau knows that these things require a lot of attention and dedication and are knowledge-intensive, so they have dedicated the resources necessary to handle the project in a proper and professional way.
I have always been of the opinion that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with paid marketing.
Good paid marketing tools
There are some things you need to be aware of when using a paid marketing bureau – whether this is handled by your department in Mali, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the paid marketing bureau you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in Mali are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Mali are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a paid marketing bureau or manage the project yourself?
Do you need to discuss what a paid marketing bureau should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a paid marketing bureau compared to keeping things in the organization, whether it is about local searches in Mali, or anywhere else.
commonly Asked questions
Do you do paid marketing for a business in Mali?
Yes. My company does. We provide paid marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.
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