Writing content is a lot of fun.
When done correctly, it captures the audience’s attention.
Be sure to optimize media for the audience’s device.
In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.
The project you are thinking of setting out to a paid marketing company can be time consuming and difficult to learn, but it can be well worth the time and resources usedPutting the work out to a paid marketing company can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff.
The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a paid marketing company is needed or whether it is better using internal staff at the house at the local branch office in Australia.
Is there any difference when using a paid marketing company in Australia compared to working with this internally?Should you employ professionals from a paid marketing company in Australia or is it better to use staff in the organization to handle paid marketing at the house?
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from company staff without adequate resources dedicated to handling the paid marketing. The paid marketing company knows that these things require a lot of attention and are knowledge-intensive, so they have dedicated the resources necessary to handle the project in a proper and professional way.
Use of own employees in Australia to manage projects outsourced to the paid marketing company
Often, people in the Australia-department can have broader knowledge of what is going on locally than what one would expect from a paid marketing company far away or what the people at the headquarters of your firm have detailed knowledge about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the paid marketing company. Below I will highlight some of the things that need to be considered.
I have always been of the opinion that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with paid marketing.
Good paid marketing tools
There are some things you need to be aware of when using a paid marketing company – whether this is handled by local staff in Australia, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Australia are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the paid marketing company you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Australia are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a paid marketing company or manage the project yourself?
Do you need to discuss what a paid marketing company should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a paid marketing company compared to keeping things in the firm, whether it is about local searches in Australia, or anywhere else.
Do you do paid marketing for a business in Australia?
Yes. My company does. We provide paid marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.
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