A good paid marketing campaign captures the audience’s attention.
Getting the paid marketing campaign right is not always easy when you need to come up with ways to market your company.
Use of internal employees in London to manage projects outsourced to the paid marketing company
Often, people in the London-department can have broader knowledge of what is going on locally than what one would expect from a paid marketing company far away or what the people at the headquarters of your organization have detailed knowledge about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the paid marketing company. Below I will highlight some of the things that need to be discussed.
Should you hire professionals from a paid marketing company in London or is it better to use internal resources in the firm to handle paid marketing in the organization?
The million dollar question
Is there any difference when using a paid marketing company in London compared to having the staff working on this inhouse?
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from in-house staff without adequate resources dedicated to handling the project. The paid marketing company knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources needed to handle the project properly and professionally.
The questions you need to ask yourself needs to be addressed in a thorough way. In this article I will highlight some of the things you should be aware of before deciding whether a paid marketing company can be useful or whether it is better using internal staff in the company at the local branch office in London.
The project you think of setting out to a paid marketing company can be time consuming and difficult to learn, but it can be well worth the time spent and resources
Putting the work out to a paid marketing company can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the firm.
It has always been clear to me that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with paid marketing.
Good paid marketing tools
There are some things you need to be aware of when using a paid marketing company – whether this is handled by your department in London, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything you need to know about links to your own pages and what your competitors locally in London are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the paid marketing company you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in London are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a paid marketing company or manage the project yourself?
If you need to discuss what a paid marketing company should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
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