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Use of own employees in Berlin to manage projects outsourced to the paid marketing expertOften, people in the Berlin-department can have broader knowledge of what is going on locally than what one would expect from a paid marketing expert far away or what the people at the headquarters of your organization have detailed knowledge about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the paid marketing expert. Below I will highlight some of the things that need to be discussed.
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from internal staff without adequate resources to handling the project. The paid marketing expert knows that these things require a lot of attention and dedication and are knowledge-intensive, so they have dedicated the resources needed to handle the project properly and professionally.
The questions you need to ask yourself needs to be addressed in a thoughtful way. Here, I will try to discuss some of the things you should be aware of before deciding whether a paid marketing expert can be useful or whether it is better using internal staff in the firm at the local branch office in Berlin.
Is there any difference when using a paid marketing expert in Berlin compared to working with this inhouse?Should you hire specialists from a paid marketing expert in Berlin or is it better to use internal resources in the firm to take care of paid marketing in the firm?
I have always been of the opinion that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with paid marketing.
The project you are thinking of setting out to a paid marketing expert can be time consuming and difficult to learn, but it can be well worth the time spent and resources used
Good paid marketing tools
There are some things you need to be aware of when using a paid marketing expert – whether this is handled by local staff in Berlin, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Berlin are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Berlin are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the paid marketing expert you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a paid marketing expert or manage the project yourself?
Do you need to discuss what a paid marketing expert should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
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Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a paid marketing expert compared to keeping things in the company, whether it is about local searches in Berlin, or anywhere else.
Frequently asked questions
Do you do paid marketing for a business in Berlin?
Yes. My company does. We provide paid marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us.