When done correctly, it captures the audience’s attention.
Be sure to optimize media for the audience’s device.
Creating a paid marketing campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.
The project you are thinking of setting out to a paid marketing manager can be time consuming and difficult to learn, but it can be well worth the time spent and resources usedPutting the work out to a paid marketing manager can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff.
It has always been clear to me that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with paid marketing.
Is there any difference when using a paid marketing manager in Stockholm compared to having the staff working on this inhouse?Should you hire specialists from a paid marketing manager in Stockholm or can one just as well use staff in the firm to take care of paid marketing in the organization?
Use of own staff in Stockholm to manage projects outsourced to the paid marketing manager
Often, people in the Stockholm-department can have broader knowledge of what is going on locally than what you might expect from a paid marketing manager far away or what the people at the headquarters of your organization have detailed knowledge about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the paid marketing manager. Below I will highlight some of the things that need to be discussed.
If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from internal staff without adequate resources to handling the project. The paid marketing manager knows that these things require a lot of attention and dedication and are knowledge-intensive, so they have dedicated the resources necessary to handle the project in a professional way.
The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a paid marketing manager can be useful or whether it is better using internal staff at the house at the local branch office in Stockholm.
Good paid marketing tools
There are some things you need to be aware of when using a paid marketing manager – whether this is handled by your department in Stockholm, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the paid marketing manager you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Stockholm are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Stockholm are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a paid marketing manager or manage the project yourself?
Do you need to discuss what a paid marketing manager should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
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Frequently asked questions
Do you do paid marketing for a business in Stockholm?
Yes. My company does. We provide paid marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us.