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Creating a paid marketing campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.
If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from company staff without adequate resources dedicated to handling the project. The paid marketing professional knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources needed to handle the project in a responsible and thorough manner.
The questions you need to ask yourself needs to be addressed in a thoughtful way. In this article I will highlight some of the things you should be aware of before deciding whether a paid marketing professional is needed or whether it is better using internal staff in the organization at the local branch office in London.
The project you are thinking of setting out to a paid marketing professional can be time consuming and difficult to learn, but it can be well worth the time and resources usedPutting the work out to a paid marketing professional can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff.
Use of internal staff in London to manage projects outsourced to the paid marketing professionalOften, people in the London-department can have broader knowledge of what is going on locally than what is reasonable to expect from a paid marketing professional far away or what the people at the headquarters of your company are aware of. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the paid marketing professional. Below I will highlight some of the things that need to be thought of.
I have always been of the opinion that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with paid marketing.
Is there any difference when using a paid marketing professional in London compared to having the staff working on this inhouse?
Good paid marketing tools
There are some things you need to be aware of when using a paid marketing professional – whether this is handled by your department in London, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the paid marketing professional you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in London are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in London are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a paid marketing professional or manage the project yourself?
Do you need to discuss what a paid marketing professional should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
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Frequently asked questions
Do you do paid marketing for a business in London?
Yes. My company does. We provide paid marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.