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Running a balanced paid marketing campaign can be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.
The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a paid marketing professional is needed or whether it is better using internal staff in the firm at the local branch office in Sweden.
The project you are thinking of setting out to a paid marketing professional can be time consuming and difficult to learn, but it can be well worth the time and resources usedPutting the work out to a paid marketing professional can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff.
Is there any difference when using a paid marketing professional in Sweden compared to working with this inhouse?Should you hire specialists from a paid marketing professional in Sweden or can one just as well use internal resources in the company to take care of paid marketing in the organization?
Use of your own staff in Sweden to manage projects outsourced to the paid marketing professional
It has always been clear to me that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with paid marketing.
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from company staff without adequate resources dedicated to handling the project. The paid marketing professional knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources needed to handle the project properly and professionally.
Good paid marketing tools
There are some things you need to be aware of when using a paid marketing professional – whether this is handled by your department in Sweden, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the paid marketing professional you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Sweden are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Sweden are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a paid marketing professional or manage the project yourself?
Do you need to discuss what a paid marketing professional should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
commonly Asked questions
Do you do paid marketing for a business in Sweden?
Yes. My company does. We provide paid marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a paid marketing professional compared to keeping things at the house, whether it is about local searches in Sweden, or anywhere else.
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