Writing content is a lot of fun.
Running a well set up paid marketing operation can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
It has always been clear to me that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with paid marketing.
Use of your own staff in South Africa to manage projects outsourced to the paid marketing specialistOften, people in the South Africa-office can have broader knowledge of what is going on locally than what you can expect from a paid marketing specialist far away or what the people at the headquarters of your firm are aware of. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the paid marketing specialist. Below I will highlight some of the things that need to be agreed about before proceeding.
The questions you need to ask yourself needs to be addressed in a thorough way. Here, I will try to discuss some of the things you should be aware of before deciding whether a paid marketing specialist can be useful or whether it is better using internal staff in the firm at the local branch office in South Africa.
The project you are thinking of setting out to a paid marketing specialist can be time consuming and difficult to learn, but it can be well worth the time spent and resourcesPutting the work out to a paid marketing specialist can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the organization.
Is there any difference when using a paid marketing specialist in South Africa compared to working with this internally?
Should you employ experts from a paid marketing specialist in South Africa or can one just as well use someone in the company to handle paid marketing at the house?
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from in-house staff without adequate resources dedicated to handling the paid marketing. The paid marketing specialist knows that these things require a lot of attention and are knowledge-intensive, so they have dedicated the resources needed to handle the project in a professional way.
Good paid marketing tools
There are some things you need to be aware of when using a paid marketing specialist – whether this is handled by local staff in South Africa, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in South Africa are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in South Africa are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the paid marketing specialist you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a paid marketing specialist or manage the project yourself?
Do you need to discuss what a paid marketing specialist should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a paid marketing specialist compared to keeping things in the firm, whether it is about local searches in South Africa, or anywhere else.
Do you do paid marketing for a business in South Africa?
Yes. My company does. We provide paid marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us.