Creating articles is a rewarding experience.
When done correctly, it captures the audience’s attention.
It’s important to add rich media, such as images and video.
Be sure to optimize media for the audience’s device.
Running a well set up paid marketing campaign can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to inspire you to come up with new and fresh approaches to keep the fun going.
Getting the paid marketing campaign right can at times be frustrating when you need to come up with ways to market your company.
When done correctly, a good paid marketing campaign captures the audience’s attention.
You need to keep the target markets immersed in the story, and they will continue to read if done right.
I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with paid marketing.
The questions you need to ask yourself needs to be addressed in a thorough way. In this article I will highlight some of the things you should be aware of before deciding whether a paid marketing team can be useful or whether it is better using internal staff at the house at the local branch office in Nigeria.
Use of internal staff in Nigeria to manage projects outsourced to the paid marketing teamOften, people in the Nigeria-department can have broader knowledge of what is going on locally than what you might expect from a paid marketing team far away or what the people at the headquarters of your firm are aware of. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the paid marketing team. Below I will highlight some of the things that need to be discussed.
Is there any difference when using a paid marketing team in Nigeria compared to working with this inhouse?Should you employ experts from a paid marketing team in Nigeria or can one just as well use staff in the company to handle paid marketing in the organization?
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from in-house staff without adequate resources to handling the paid marketing. The paid marketing team knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources needed to handle the project in a proper and professional way.
The project you are thinking of setting out to a paid marketing team can be time consuming and difficult to learn, but it can be well worth the time and resources
Putting the work out to a paid marketing team can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the company.
Good paid marketing tools
There are some things you need to be aware of when using a paid marketing team – whether this is handled by local staff in Nigeria, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Nigeria are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the paid marketing team you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Nigeria are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a paid marketing team or manage the project yourself?
Do you need to discuss what a paid marketing team should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Frequently asked questions
Do you do paid marketing for a business in Nigeria?
Yes. My company does. We provide paid marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us.
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