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Handling a balanced paid marketing campaign can be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.
Managing a good paid marketing campaign is not always easy when you need to come up with ways to market your company.
When done correctly, a well managed paid marketing campaign captures the reader’s attention.
You need to keep the readers interested in the story, and they will continue to read if done right.
Is there any difference when using a paid marketing team in Uruguay compared to having the staff working on this internally?Should you employ experts from a paid marketing team in Uruguay or can one just as well use someone at the house to handle paid marketing in the company?
It has always been clear to me that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with paid marketing.
The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a paid marketing team can be useful or whether it is better using internal staff at the house at the local branch office in Uruguay.
Use of your own employees in Uruguay to manage projects outsourced to the paid marketing teamOften, people in the Uruguay-office can have broader knowledge of what is going on locally than what you might expect from a paid marketing team far away or what the people at the headquarters of your company are aware of. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the paid marketing team. Below I will highlight some of the things that need to be discussed.
If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from company staff without adequate resources to handling the project. The paid marketing team knows that these things require a lot of attention and dedication and are knowledge-intensive, so they have put the resources necessary to handle the project in a professional way.
The project you are thinking of setting out to a paid marketing team can be time consuming and difficult to learn, but it can be well worth the time spent and resources used
Putting the work out to a paid marketing team can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff.
Good paid marketing tools
There are some things you need to be aware of when using a paid marketing team – whether this is handled by your department in Uruguay, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the paid marketing team you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Uruguay are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Uruguay are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a paid marketing team or manage the project yourself?
Do you need to discuss what a paid marketing team should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a paid marketing team compared to keeping things in the firm, whether it is about local searches in Uruguay, or anywhere else.
Frequently asked questions
Do you do paid marketing for a business in Uruguay?
Yes. My company does. We provide paid marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.
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