Handling a balanced reputation management campaign is a lot of fun. In this post I will try to inspire you with new and fresh approaches to keep the fun going.
Managing a interesting reputation management campaign is not always easy when you need to come up with ways to market your company.
The project you think of setting out to a reputation management agency can be time consuming and difficult to learn, but it can be well worth the time spent and resources
Putting the work out to a reputation management agency can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the organization.
The questions you need to ask yourself needs to be addressed in a thorough way. In this article I will highlight some of the things you should be aware of before deciding whether a reputation management agency is needed or whether it is better using internal staff in the organization at the local branch office in Alexandria.
The million dollar question
Is there any difference when using a reputation management agency in Alexandria compared to having the staff working on this inhouse?
Use of own employees in Alexandria to manage projects outsourced to the reputation management agency
Often, people in the Alexandria-department can have broader knowledge of what is going on locally than what you can expect from a reputation management agency far away or what the people at the headquarters of your company have detailed knowledge about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the reputation management agency. Below I will highlight some of the things that need to be given some attention to.
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from in-house staff without adequate resources dedicated to handling the project. The reputation management agency knows that these things are time-consuming and are knowledge-intensive, so they have put the resources necessary to handle the project properly and professionally.
Should you employ professionals from a reputation management agency in Alexandria or is it better to use someone in the company to handle reputation management in the company?
I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with reputation management.
Good reputation management tools
There are some things you need to be aware of when using a reputation management agency – whether this is handled by your department in Alexandria, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the reputation management agency you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Alexandria are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Alexandria are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a reputation management agency or manage the project yourself?
If you need to discuss what a reputation management agency should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
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Do you do reputation management for a business in Alexandria?
Yes. My company does. We provide reputation management services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.