Is there any difference when using a reputation management company in Tromsø compared to having the staff working on this inhouse? Should you employ professionals from a reputation management company in Tromsø or is it better to use someone at the house to handle reputation management in the organization?
The questions above needs to be addressed in a thorough way. Here, I will try to discuss some of the things you should be aware of before deciding whether a reputation management company can be useful or whether it is better using internal staff at the house at the local branch office in Tromsø.
Use of your own employees in Tromsø to manage projects outsourced to the reputation management company
Often, people in the Tromsø-department can have broader knowledge of what is going on locally than what you might expect from a reputation management company far away or what the people at the headquarters of your company are aware of. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the reputation management company. Below I will highlight some of the things that need to be considered.
The project you think of setting out to a reputation management company can be time consuming and difficult to learn, but it can be well worth the time spent and resources used
Putting the work out to a reputation management company can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the organization.
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from internal staff without adequate resources to handling the project. The reputation management company knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources needed to handle the project properly and professionally.
But, it has always been clear to me that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with reputation management.
Good reputation management tools
There are some things you need to be aware of when using a reputation management company – whether this is handled by local staff in Tromsø, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
To be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Tromsø are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the reputation management company you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Tromsø are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a reputation management company or manage the project yourself?
If you need to discuss what a reputation management company should do, or need someone to throw ball with, feel free to contact me. Contact information can be found under the contact menu item at the top of the page. We never charge before agreed from both sides.
Questions or comments?
Ask in the comments section below, or share with me your experiences with the use of a reputation management company compared to keeping things in the company, whether it is about local searches in Tromsø, or anywhere else.
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