Creating a reputation management campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
Making a interesting reputation management campaign is not always easy when you need to come up with ideas to market your company. A good reputation management campaign captures the reader’s attention. You need to keep the audiences fascinated by the story, and they will continue to read if done right.
Is there any difference when using a reputation management manager in Australia compared to having the staff working on this internally?Should you hire professionals from a reputation management manager in Australia or can one just as well use someone in the firm to handle reputation management in the company?The questions you need to ask yourself has a number of aspects that you should think about. In this article I will highlight some of the things you should be aware of before deciding whether a reputation management manager can be useful or whether it is better using internal staff in the organization at the local branch office in Australia.
Use of own staff in Australia to manage projects outsourced to the reputation management managerOften, people in the Australia-department can have broader knowledge of what is going on locally than what one would expect from a reputation management manager far away or what the people at the headquarters of your company know about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the reputation management manager. Below I will highlight some of the things that need to be agreed about before proceeding.
The project you are thinking of setting out to a reputation management manager can be time consuming and difficult to learn, but it can be well worth the time spent and resources used
Good reputation management toolsThere are some things you need to be aware of when using a reputation management manager – whether this is handled by local staff in Australia, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Australia are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the reputation management manager you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Australia are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a reputation management manager or manage the project yourself?Do you need to discuss what a reputation management manager should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Frequently asked questions
Do you do reputation management for a business in Australia?
Yes. My company does. We provide reputation management services targeting any location. Since everything we do is on internet, location does not matter at all to us.