Handling a balanced reputation management campaign can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.
Managing a good reputation management campaign can at times be frustrating when you need to come up with ways to market your company. A well managed reputation management campaign captures the target market’s attention. You need to keep the audiences interested in the story, and they will continue to read if done right.
Use of own staff in Canada to manage projects outsourced to the reputation management managerOften, people in the Canada-office can have broader knowledge of what is going on locally than what is reasonable to expect from a reputation management manager far away or what the people at the headquarters of your firm know about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the reputation management manager. Below I will highlight some of the things that need to be agreed about before proceeding.
The project you are thinking of setting out to a reputation management manager can be time consuming and difficult to learn, but it can be well worth the time and resourcesPutting the work out to a reputation management manager can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff. If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from in-house staff without adequate resources to handling the reputation management. The reputation management manager knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources needed to handle the project properly and professionally. I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with reputation management.
Is there any difference when using a reputation management manager in Canada compared to having the staff working on this internally?
Good reputation management toolsThere are some things you need to be aware of when using a reputation management manager – whether this is handled by your department in Canada, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Canada are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the reputation management manager you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Canada are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a reputation management manager or manage the project yourself?Do you need to discuss what a reputation management manager should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Do you do reputation management for a business in Canada?
Yes. My company does. We provide reputation management services targeting any location. Since everything we do is on internet, location does not matter at all to us.