Creating a reputation management campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to inspire you to come up with new and fresh approaches to keep the fun going.
Getting the reputation management campaign right can at times be difficult when you need to come up with ways to market your company. A well managed reputation management campaign captures the reader’s attention. You need to keep the readers interested in the story, and they will continue to read if done right.
Use of internal employees in Malta to manage projects outsourced to the reputation management managerOften, people in the Malta-office can have broader knowledge of what is going on locally than what you can expect from a reputation management manager far away or what the people at the headquarters of your company have detailed knowledge about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the reputation management manager. Below I will highlight some of the things that need to be agreed about before proceeding.
Is there any difference when using a reputation management manager in Malta compared to having the staff working on this inhouse?Should you hire experts from a reputation management manager in Malta or can one just as well use someone in the firm to handle reputation management in the organization?The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a reputation management manager can be useful or whether it is better using internal staff in the company at the local branch office in Malta.
The project you are thinking of setting out to a reputation management manager can be time consuming and difficult to learn, but it can be well worth the time and resources
Good reputation management toolsThere are some things you need to be aware of when using a reputation management manager – whether this is handled by local staff in Malta, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Malta are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the reputation management manager you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Malta are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a reputation management manager or manage the project yourself?Do you need to discuss what a reputation management manager should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a reputation management manager compared to keeping things in the organization, whether it is about local searches in Malta, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
commonly Asked questions
Do you do reputation management for a business in Malta?
Yes. My company does. We provide reputation management services targeting any location. Since everything we do is on internet, location does not matter at all.