Handling a well set up reputation management operation can be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
Getting the reputation management campaign right is not always easy when you need to come up with ideas to market your company. When done correctly, a good reputation management campaign captures the reader’s attention. You need to keep the target markets immersed in the story, and they will continue to read if done right.
Use of internal employees in South Africa to manage projects outsourced to the reputation management managerOften, people in the South Africa-department can have broader knowledge of what is going on locally than what one would expect from a reputation management manager far away or what the people at the headquarters of your organization are aware of. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the reputation management manager. Below I will highlight some of the things that need to be considered.
Is there any difference when using a reputation management manager in South Africa compared to working with this inhouse?Should you hire experts from a reputation management manager in South Africa or is it better to use internal resources in the organization to handle reputation management in the company?The questions you need to ask yourself needs to be addressed in a thorough way. Here, I will try to discuss some of the things you should be aware of before deciding whether a reputation management manager can be useful or whether it is better using internal staff in the organization at the local branch office in South Africa.
The project you are thinking of setting out to a reputation management manager can be time consuming and difficult to learn, but it can be well worth the time spent and resources
Good reputation management toolsThere are some things you need to be aware of when using a reputation management manager – whether this is handled by local staff in South Africa, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in South Africa are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in South Africa are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the reputation management manager you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a reputation management manager or manage the project yourself?Do you need to discuss what a reputation management manager should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a reputation management manager compared to keeping things at the house, whether it is about local searches in South Africa, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
Frequently asked questions
Do you do reputation management for a business in South Africa?
Yes. My company does. We provide reputation management services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.