Running a well set up reputation management operation can be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.
Getting the reputation management campaign right can sometimes be hard when you need to come up with ways to market your company. When done correctly, a well managed reputation management campaign captures the reader’s attention. You need to keep the target markets fascinated by the story, and they will continue to read if done right.
Is there any difference when using a reputation management professional in Hurghada compared to working with this inhouse?Should you employ professionals from a reputation management professional in Hurghada or is it better to use staff at the house to handle reputation management at the house?The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a reputation management professional can be useful or whether it is better using internal staff in the firm at the local branch office in Hurghada.
Use of own staff in Hurghada to manage projects outsourced to the reputation management professionalOften, people in the Hurghada-office can have broader knowledge of what is going on locally than what you might expect from a reputation management professional far away or what the people at the headquarters of your organization know about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the reputation management professional. Below I will highlight some of the things that need to be given some thoughts.
The project you are thinking of setting out to a reputation management professional can be time consuming and difficult to learn, but it can be well worth the time spent and resources used
Good reputation management toolsThere are some things you need to be aware of when using a reputation management professional – whether this is handled by your department in Hurghada, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the reputation management professional you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Hurghada are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Hurghada are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a reputation management professional or manage the project yourself?Do you need to discuss what a reputation management professional should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a reputation management professional compared to keeping things in the firm, whether it is about local searches in Hurghada, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
Frequently asked questions
Do you do reputation management for a business in Hurghada?
Yes. My company does. We provide reputation management services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.